This Privacy Policy describes how fitlitter.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at meow@fitlitter.com or by mail at 4/5 Salisbury Road, Castle Hill NSW 2154, Australia. When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” We collect device information to load the Site accurately for you and to perform analytics on Site usage to optimize our Site. This information is collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels and is shared with our processor Shopify. Personal Information collected includes version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. We collect order information to provide products or services to you, fulfill our contract, process your payment information, arrange for shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and, in line with the preferences you share, provide information or advertising about our products or services. This information is collected from you and shared with Shopify. Personal Information collected includes name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We collect customer support information to provide support and assistance when needed. We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example, we use Shopify to power our online store, and you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or otherwise protect our rights. We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ or opt out at https://tools.google.com/dlpage/gaoptout. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, sometimes directly and sometimes through cookies or similar technologies. We also use Shopify Audiences to help us show ads to potential buyers and share relevant purchase data with Shopify. For more information about targeted advertising, visit the Network Advertising Initiative’s educational page: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising via Facebook (https://www.facebook.com/settings/?tab=ads), Google (https://www.google.com/settings/ads/anonymous), or Bing (https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads), or by visiting the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info/. We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfilling your orders, and keeping you informed about new products, services, and offers. When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase it. If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal effect on you or significantly affects you. We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Shopify uses limited automated decision-making to prevent fraud, including temporary blacklists of IP addresses or credit cards associated with repeated failed transactions. A cookie is a small amount of information downloaded to your device when you visit our Site. We use different types of cookies, including functional, performance, advertising, and social media cookies, to improve your browsing experience, remember preferences, and understand how people use the Site. Cookies also help us optimize performance, track orders, and improve advertising effectiveness. For a current list of cookies used on Shopify storefronts, visit https://www.shopify.com/legal/cookies. By using our Site, you agree to the collection and use of Personal Information as described in this policy. If you wish to exercise your data rights, request deletion, or obtain more details on our practices, please contact us at meow@fitlitter.com.
